Digital Marketer

  • Marketing
  • Thuiswerk

Digital Marketer

Omschrijving

Do you want to join us on our mission to shape democracies for the digital age? Are you looking for an international and fast-paced, yet collaborative and inclusive environment to thrive in?

You have come to the right place.

CitizenLab, a social impact scale-up with its HQ in Brussels and since recently incorporated in the U.S., aims to make public decision-making more participatory, inclusive, and responsive. The SaaS platform is already being used by over 300 cities and municipalities in +18 different countries, facilitating two-way communication between governments and their citizens. Since it was founded in 2015, CitizenLab gave +750,000 citizens a direct voice in local politics and got recognized as 'Best Social Impact Startup in Europe'. CitizenLab is looking for purpose-driven talent to join us on our mission to have +2.5 million citizens actively participate via its e-democracy platforms in cities across the globe.

Digital Marketer at CitizenLab

As our Digital Marketer, your main goal will be to raise brand awareness and build a strong online presence via its social media channels. You will run targeted marketing campaigns and help optimise our website for visitor-to-lead conversion. On this journey, you will work on our five-person Marketing team, and collaborate closely together with our Sr. Content Strategist and Growth Manager on shared goals around demand generation.

Your main responsibilities will be to:

  • Design, implement, and manage a revamped social media strategy for increased engagement and traffic to our website.

  • Coordinate across teams to compile and localise our monthly company newsletter for all markets.

  • Assist with website management across languages and markets, and run website experiments to improve conversions.

  • Craft and manage digital marketing campaigns across channels (incl. social media, SEM, email, landing pages) in close collaboration with our Growth Marketer and Product Marketing Manager.

  • Partner with our Sr. Content Strategist to implement our content strategy, incl. the creation of blog articles and guides, as well as the enablement of content partnerships (e.g. through media kits).

  • Identify trends and insights in civic tech or from our customers, and help optimize our content and campaigns through your suggested formats and topics.

  • Participate in brainstorming on new, creative growth strategies. Within the marketing team, we test, fail, test again, succeed, and scale.

Vereisten

What do we expect from you?

You like working in a small and agile team with a strong bias for action—we ideate, we experiment, we learn. You are curious, open-minded, and you proactively search for new insights in the field of digital democracy. Besides, you are eager to learn quickly and recognise yourself in the following profile:

  • Demonstrable +2y experience in (digital) marketing or communications, including at least one year in social media strategy.

  • Expert in the social media marketing domain, as well as a good understanding of digital marketing channels such as email and SEM.

  • Tech-savvy and experienced working with digital tools for social media (Hootsuite). Big plus if you’re familiar with website management (Webflow, Wordpress), email (Mailchimp), and analytics tools (GA).

  • Ability and excitement to work in a fast-paced environment. Team player spirit to thrive in a cross-functional and collaborative set-up.

  • Autonomous work style. You have the ability to lead and execute projects from start to finish, thanks to a strong skill set in project management and communication.

  • Very good proficiency in English. Dutch, French, and other European languages are a plus.

Eagerness to learn, talent, and enthusiasm are more important than ticking the boxes though. Even if not all desired requirements are met, but you're very excited about the role, we want to hear from you.


What can you expect from us?

  • Unlock your full potential and have a social impact at scale. We're daily working with +300 governments to connect them to their citizens.

  • Become a key factor in our rapid transition from startup to a scaleup (50 employees), and our expansion from Europe to the United States .

  • Work in a fast-paced, collaborative and supportive environment. We share a participatory culture of autonomy and ownership by everyone, not only by the leadership.

  • Be part of our dynamic, international team. We organise many team activities and afterworks (when possible). We are as serious about our work in digital democracy, as about having fun on our journey together.

  • Informal work vibe with open communication and full transparency on results.

  • Participate in inspiring team lunches, our company book club, bi-quarterly town halls and impact meetings, bi-yearly off-site team retreats.

  • Work 10% of your time on personal projects and self-development for the long run. We’re growing fast together, both collectively and individually.

  • Receive a competitive salary package, incl. perks such as 26 paid holidays, personal development budget, well-being budget, participation in collective bonus plan, your own laptop, full flexibility on working remotely, and much more.

CitizenLab is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities and perspectives to apply.