Engagement Marketing Manager

  • Marketing
  • Thuiswerk

Engagement Marketing Manager

Omschrijving

Do you want to join us on our mission to shape democracies for the digital age? Are you looking for an international and fast-paced, yet collaborative and inclusive environment to thrive in?

You have come to the right place.

CitizenLab, a social impact scale-up with its HQ in Brussels and since recently incorporated in the U.S., aims to make public decision-making more participatory, inclusive, and responsive. The SaaS platform is already being used by over 300 cities and municipalities in +18 different countries, facilitating two-way communication between governments and their citizens. Since it was founded in 2015, CitizenLab gave +750,000 citizens a direct voice in local politics and got recognized as 'Best Social Impact Startup in Europe', and was featured in outlets such as The New York Times and Forbes. 
CitizenLab is looking for purpose-driven talent to join us on our mission to have +2.5 million citizens actively participate via its e-democracy platforms in cities across the globe.

Engagement Marketing Manager at CitizenLab

As our Engagement Marketing Manager, your main goal will be to raise brand awareness and build a strong online presence via its social media channels. You will run targeted marketing campaigns and help optimize our website for visitor-to-lead conversion. On this journey, you will work on our five-person Marketing team, and collaborate closely together with our Sr. Content Strategist and Growth Manager on shared goals around demand generation. Our small marketing team implies that everyone has a hands-on mentality, not being afraid of taking ownership and tackling the challenges that present themselves.


Your main responsibilities will include:

  1. Social Media Management: develop, manage and implement our social media strategy, including content development and channel analysis across our markets.
  2. Campaign Management: serve as a project manager for the growth, content and product marketing managers in running strategic campaigns on different mediums, including but not limited to: newsletters, blogs, emails, social, webinars, press, etc.
  3. Website Management: have full ownership of our 8 global websites and work closely with the rest of the marketing team to test new hypotheses that would help optimize conversion. Furthermore, you would be creating new web pages, updating and introducing new content and remain the end-end owner of the websites (webflow & wordpress).

Vereisten

What do we expect from you?

You like working in a small and agile team with a strong bias for action—we ideate, we experiment, we learn. You are curious, open-minded, and you proactively search for new insights in the field of digital democracy. Besides, you are eager to learn quickly and recognise yourself in the following profile:

  • Demonstrable +2y experience in (digital) marketing or communications, including at least one year in social media strategy.

  • Expert in the social media marketing domain, as well as a good understanding of digital marketing channels such as email and SEM.

  • Tech-savvy and experienced working with digital tools for social media (Hootsuite). Big plus if you’re familiar with website management (Webflow, Wordpress), email (Mailchimp), and analytics tools (GA).

  • Ability and excitement to work in a fast-paced environment. Team player spirit to thrive in a cross-functional and collaborative set-up.

  • Autonomous work style. You have the ability to lead and execute projects from start to finish, thanks to a strong skill set in project management and communication.

  • Very good proficiency in English. German, French, Dutch and other European languages are a plus. 

  • Being based in Europe is preferred to ease our collaboration.

Eagerness to learn, talent, and enthusiasm are more important than ticking the boxes though. Even if not all desired requirements are met, but you're very excited about the role, we want to hear from you.


What can you expect from us?

  • Unlock your full potential and create social impact at scale through our open-source product. Day-to-day, we work with local government leaders across the world to help them connect with their communities.

  • Become a key factor in our rapid growth as scaleup (75 employees), and contribute to our international expansion.

  • Work in a fast-paced, collaborative, and supportive environment. We share a participatory culture of autonomy and ownership by everyone, not only by leadership.

  • Be part of our dynamic, international team. We are as serious about our work in digital democracy as we are about having fun on our journey together.

  • Enjoy an informal work vibe with open communication and full transparency on results.

  • Participate in our various in-person and remote team events, inspiring team lunches, our company book club, bi-quarterly strategic town halls, and yearly global team retreats.

  • Spend 10% of your time on personal projects and self-development for the long run. We’re committed to both collective and individual growth.

  • Receive a competitive salary package, incl. perks such as 26 days off, a professional development budget, a collective bonus plan, your own laptop, full flexibility on working from home, and much more.

CitizenLab is committed to being a diverse and inclusive workplace. Whilst we are proud of our cultural diversity and gender parity, we are aware of the limited racial diversity in our team and are committed to making a change on this. We strongly encourage people of different backgrounds, experiences, and perspectives to apply.